Business Choreography was born out of a realization that our unique background as professional ballroom dancers held the key to helping businesses and individuals create something extraordinary. Just as choreography in dance involves taking the best steps, leaving out the missteps, and creating a seamless performance, we saw that the same principles could be applied to building a successful and impactful business.

The idea of Business Choreography emerged after years of trial and error, both in our own ventures and in helping others. We noticed that too many people with incredible ideas were getting lost in the weeds of individual tactics—like creating lead magnets or book funnels—without seeing the bigger picture. They were trying to put together the steps, but without understanding the entire dance, their efforts often fell short.

We knew there was a better way. Drawing from our experience in choreography, we began to see business development as a holistic process, where each element needed to be carefully crafted and integrated into a cohesive whole. It wasn’t just about making one move; it was about orchestrating a full performance that would captivate and impact the audience—whether that audience was a group of customers, a community, or the world at large.

Over time, Business Choreography evolved from helping people with marketing and funnels to guiding them in choreographing their entire business. This shift came from recognizing that, just like in dance, the most successful performances start with a clear vision of the entire show. By understanding the full scope, we could help our clients focus on the right moves at the right time, ensuring that their efforts were not just effective but transformative.

Our journey has been marked by both successes and challenges. We’ve experienced the highs of launching successful initiatives and the lows of setbacks and failures. But through it all, we’ve held onto our core philosophy: to change the world by helping others amplify their impact. We’ve built our own tools, like Choreo Suite, to support this mission, consolidating complex processes into streamlined, effective systems that allow our clients to focus on what they do best.

What drives us is the belief that we can help the right people—the visionaries, the experts, the educators—create a ripple effect of positive change. We’re not the geniuses behind every idea, but we know how to choreograph the steps that will bring those ideas to life. We’ve seen firsthand how our approach has transformed businesses, universities, foundations, and individual coaches, helping them turn their patchwork of efforts into a cohesive, impactful whole.

Looking ahead, our vision is to continue growing Business Choreography, impacting as many people as possible. We know that the power to evolve humanity to the next level lies in the unique ideas and expertise of individuals, and we’re here to help amplify those voices. We’re committed to making the world a smarter, more intelligent place—one well-choreographed step at a time.