For Experts, Educators & Entrepreneurs Seeking More Intelligent Systems
Your Intelligence Is the One Thing Technology Can Never Replace.…
Discover the Soul Behind Your Systems and See Your Experience, Expertise, and Insight in a Way You Never Have Before.
Watch the Free EEI Masterclass Training
This 25-minute masterclass reveals how to make your business, and your intelligence, truly AI-proof.
Your EEI Report™
The Mirror and the Map of Your Intelligence
You’ve spent a lifetime building experience, mastery, and perspective.
But have you ever seen it reflected back to you, clearly, beautifully, and in a way that shows how all the parts of your life fit together?
That’s what the EEI Assessment™ does.
It’s not a quiz. It’s not a gimmick.
It’s a guided reflection designed to help you see yourself,
Your Experience, Expertise, and Insight, in a way you never have before.
Artificial intelligence is fast. It’s efficient. It’s smart.
The World Is Getting Smarter But Not More Intelligent
But smart and intelligent are not the same thing.
Smarts are learned.
Intelligence is lived.
You can be ridiculously smart… and still be dumb as rocks.
And the same is true for your business.
A “smart system” can run automations, emails, and data perfectly, but without your intelligence, without your EEI, it forgets what makes you irreplaceable.
Your EEI is your secret sauce, the soul behind every system.
It’s what makes your business more than a machine.
It makes it human.
The Three Parts Of Your EEI
Experience
The Context of Your Genius
Every challenge, every victory, every scar has shaped the way you solve problems and see the world.
AI can analyze data, but it can’t live it.
Your experience is your context. It’s what gives your systems meaning.
Expertise
The Architecture of Intelligence
Expertise isn’t about what you do, it’s about what you can teach, systemize, and repeat.
It’s how you turn lived wisdom into repeatable success.
That’s what separates the player from the coach, the doer from the designer.
Insight
The Soul Within
INSIGHT means IN-SIGHT, the ability to see within yourself.
It’s how you connect the dots that others miss.
It’s the spark that gives your systems identity, emotion, and artistry.
Insight is what keeps your business authentic in an age of automation.
You just learned what EEI is. Now it’s time to see your own.
What Happens When You Take The Assessment
When you take the EEI Assessment™, you’ll go through a guided reflection designed to extract your intelligence, the patterns, lessons, and insights that make you who you are.
In about 60–90 minutes, you’ll have a full EEI Report™
A mirror of your intelligence and a map for your next chapter.
This is not an exam.
It’s an experience.
It’s the moment you finally see what makes you irreplaceable.
What You Get
Investing in your EEI means investing in your Clarity, Confidence, and Choreography.
The EEI Assessment™
60–90 minute guided reflection
Your personalized EEI Report™
(Mirror + Map)
A framework you’ll use for life, to design your business, your systems, and your impact
Total Price: $149
Today’s Special Offer: Just $49
(Limited introductory offer, test phase pricing.)
Systems Without Soul May Work But
They Don’t Move People
The EEI Framework™ is how you build systems that scale
without losing your humanity.
It ensures your business grows around your intelligence, not apart from it.
If your systems are the body of your business,
EEI is the heartbeat.
Before we build funnels, automations, or offers, we choreograph the intelligence behind them.
How long does it take?
60–90 minutes. It’s not meant to be rushed, it’s meant to be real. Please note you can type out all your answers but the form allows you to use dictation to speak all your answers which is the faster and easier way to go.
What will I get?
You’ll receive your EEI Report™, a personalized document summarizing your unique Experience, Expertise, and Insight and the full framework and education.
Why isn’t it free?
Because free quizzes get free effort.This process is worth your full attention, and that starts with a small investment so you’ll have some skin in the game and get the most out of it.
Is this for me?
If you’re an expert, educator, or entrepreneur who wants to build systems that reflect your true self, then Yes.
MEET YOUR MENTOR
MICHAEL Johnson
Created by Michael A Johnson, former professional choreographer turned business systems architect.
Michael has helped hundreds of experts, educators, and entrepreneurs choreograph their business systems, replacing duct tape with flow and frustration with freedom.
His approach blends timeless business principles with modern automation tools, so you can run your business with precision, creativity, and peace of mind.
“Every system I’ve ever built, for clients or for myself, started with one question:
Who am I building this for, really?
That’s what the EEI Framework™ helps you answer.
It’s not about more automation. It’s about more authorship.”
Here’s What Others Are Saying…
See how experts, educators, and entrepreneurs are transforming chaos into choreography.
Rob T
I just wouldn't have been able to do on my own. I just don't have that skill set. And if I had done it on my own, it would take in the rest of the year what it took them, like, a matter of weeks to do.
Cathrine J
I was just really taken by the word choreography because I'm such a word person being a writer. I loved the idea that you could choreograph a business, and it made much more sense in my mind than all of the other words that I'd heard before.
Michelle P
It is absolutely amazing. I just cannot believe my first mapping session today has been flipping awesome, so so to speak. Michael has nailed it. Absolutely.
Albert F
I'm overwhelmed by the depth to which they go in analyzing a business. I expected this to be just kind of like quick and dirty, like a little quick fix just work on this.
But actually they are really interested in getting inside the whole business and looking at all like the mechanisms and then how everything fits together, and I enormously look forward to the next steps. This has already like greatly exceeded my expectations.
Harmony
So the sales systems and processes and vehicles and spreadsheets and prospecting, all this stuff that they've set me up with to make my life, easier has made it so that I can do what I love doing, which is helping people create a relationship, with their mind and body and help people own their power.
Harry
We had a meeting and and it was a great meeting. Lots of new ideas and things came up. They pretty much completely outlined my journey. They mapped out my system and, and we made some great decisions at the end of it.
Now, and it's working out well. I can tell you that right now. It is working out well. All those things that we talked about.
It’s Time to See Yourself Clearly.
You’ve spent years gathering experience, building expertise, and shaping insight.
Now it’s time to connect the dots, and choreograph it all into something extraordinary.
The EEI Assessment™ will show you the story you’ve been living, and how to use it to design your next chapter.
Discover the Soul Behind Your Systems.
Helping experts build smarter, more soulful systems since 2004.
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