Learn how we choreograph
8 figure growth for
Companies

We help service based businesses Choreograph their Marketing, Operations, and Sales into Dynamic systems that increase revenue and impact.

Learn how we choreograph
8 figure growth for
Companies

We help service based businesses Choreograph their Marketing, Operations, and Sales into 
Dynamic systems that increase revenue and impact.

Hi, Michael & Lexi Here.

We both grew up in entrepreneurial families.  Business has been in our genes from the very start. We were both professional athletes, and we both have been on an amazing journey to develop what has now become Business Choreography. That journey has allowed us some pretty incredible experiences including...

* Becoming a U.S. Champions
* Becoming a Master NLP Practitioner
* Owning 6 Businesses 
* Building 8 figure coaching systems
* Training million dollar sales teams
* Helping Startups grow from scratch to profit
* Creating software platforms from scratch
* Generating growth for companies all over the world

Now we have taken our combined experiences and brought them together to form a strategic growth solution that will help your company propel itself into the growth it has the potential to attain. 

Hi, Michael & Lexi Here.

We both grew up in entrepreneurial families.  Business has been in our genes from the very start. We were both professional athletes, and we both have been on an amazing journey to develop what has now become Business Choreography. That journey has allowed us some pretty incredible experiences including...

* Becoming a U.S. Champions
* Becoming a Master NLP Practitioner
* Owning 6 Businesses 
* Building 8 figure coaching systems
* Training million dollar sales teams
* Helping Startups grow from scratch to profit
* Creating software platforms from scratch
* Generating growth for companies all over the world

Now we have taken our combined experiences and brought them together to form a strategic growth solution that will help your company propel itself into the growth it has the potential to attain. 

Who We Help

We help service based businesses Choreograph their Marketing, Operations, and Sales into Dynamic systems that increase revenue and impact.

$

Who We Help

We help service based businesses Choreograph their Marketing, Operations, and Sales into Dynamic systems that increase revenue and impact.

$

About Business Choreography...

So many times at bat, so many strikeouts…
Oh but the home runs… 
The home runs are spectacular and they keep you coming back for more.

Business choreography was born out of not just the home runs but the strikeouts that challenged our resolve and forced us to combine years of experiences, tears of sadness, and tears of joy.

Like with so many Entrepreneurs, we always swung for the fences. We developed so many businesses along the way. We called our shot and sometimes we hit one out of the park and many times we did not.

About Business Choreography...

So many times at bat, so many strikeouts…
Oh but the home runs… 
The home runs are spectacular and they keep you coming back for more.

Business choreography was born out of not just the home runs but the strikeouts that challenged our resolve and forced us to combine years of experiences, tears of sadness, and tears of joy.

Like with so many Entrepreneurs, we always swung for the fences. We developed so many businesses along the way. We called our shot and sometimes we hit one out of the park and many times we did not.

Through our adventures in Entrepreneur land, we discovered there were some amazing things being imparted to the business community but there was a massive gaping hole that no one seemed to be addressing well.

Everyone had their SECRET SAUCE,

everyone could teach their little niche of one thing or the next. 

But we kept recognizing there was a problem…

Through our adventures in Entrepreneur land, we discovered there were some amazing things being imparted to the business community but there was a massive gaping hole that no one seemed to be addressing well.

Everyone had their SECRET SAUCE,

everyone could teach their little niche of one thing or the next. 

But we kept recognizing there was a problem…

Businesses were having a hard time putting it all together!

Should you do this cool strategy or that new tactic?

Should you build a funnel or sales team?

Is the problem in-house or are you missing something that's keeping you from growing to your full potential?

Businesses were having a hard time putting it all together!

Should you do this cool strategy or that new tactic?

Should you build a funnel or sales team?

Is the problem in-house or are you missing something that's keeping you from growing to your full potential?

Then it hit us.

Execution of principles across your business from marketing, to operations, to sales, isn’t one solution. 

It isn’t one principle. 

It’s not just a single strategy that is going to help your company grow and serve your clients at 
the next level.

Then it hit us.

Execution of principles across your business from marketing, to operations, to sales, isn’t one solution. 

It isn’t one principle. 

It’s not just a single strategy that is going to help your company grow and serve your clients at 
the next level.

"It’s all those things cHOREOGRAPHED together 
in a beautiful dance that unlocks your business's deepest potential." 

After years of running different types of businesses. Software, Personal Development, Brick and Mortar, Marketing, and Sales...

After managing hundreds of employees, running events, creating million-dollar coaching programs, and helping clients from startup to corporate, we have figured it out.

"It’s all those things cHOREOGRAPHED together 
in a beautiful dance that unlocks your business's deepest potential." 

After years of running different types of businesses. Software, Personal Development, Brick and Mortar, Marketing, and Sales...

After managing hundreds of employees, running events, creating million-dollar coaching programs, and helping clients from startup to corporate, we have figured it out.

If You Want A Great DANCE, You Need Great CHOREOGRAPHY!

From how your marketing is developed to how it's passed off to your sales team.

How your sales team is created, to how they interact with the core operations in your business.

How your marketing message and company mission are conveyed to your team, to how your team communicates that message to your clients.

If You Want A Great DANCE, You Need Great CHOREOGRAPHY!

From how your marketing is developed to how it's passed off to your sales team.

How your sales team is created, to how they interact with the core operations in your business.

How your marketing message and company mission are conveyed to your team, to how your team communicates that message to your clients.

It all starts with great CHOREOGRAPHY!

We have developed core frameworks and processes that allow us to help businesses take their company to the next level.

Using tried and true principles allows us to dig into the parts and pieces that initially made their business come alive. 

Then turn those parts and pieces into a growth-generating work of art.

It all starts with Great CHOREOGRAPHY!

We have developed core frameworks and processes that allow us to help businesses take their company to the next level.

Using tried and true principles allows us to dig into the parts and pieces that initially made their business come alive. 

Then turn those parts and pieces into a growth-generating work of art.

Focus on any one piece of your business too long and the other parts suffer.

Keep living with the parts of your business that you patchworked together along the way and they will ultimately come back to haunt you.

Focus on any one piece of your business too long and the other parts suffer.

Keep living with the parts of your business that you patchworked together along the way and they will ultimately come back to haunt you.

Business Choreography can help you identify the assets that are actually helping you succeed and find the holes that are holding you back from growth.

Then like all true choreographers we can put the pieces and parts all back together in a way that can elevate you to your next lofty goal.

Lexi Ruffell & Michael Johnson

Let's Get Started Today...

Business Choreography can help you identify the assets that are actually helping you succeed and find the holes that are holding you back from growth.

Then like all true choreographers we can put the pieces and parts all back together in a way that can elevate you to your next lofty goal.

Lexi Ruffell & 
Michael Johnson

Let's Get Started Today...

Join us on the Business Choreography Podcast where we talk about choreographing your Marketing, Operations, and Sales into dynamic systems that increase your revenue and your impact. We explore solid business principles and discuss all things that make businesses dance to success with clarity.

For those looking for insights on marketing, operations and sales join us on the Business Choreography podcast.  We have guest interviews from business owners that have found success on their journey and incredible lessons on how to improve the choreography in your own business.

Join Our Official Community

Join Us Today!

Join our community of service based businesses that are striving to grow. We focus on solid marketing, operations, and sales principles that help business owners just like you create generational wealth, legacy and impact. If you haven't joined us already don't miss this opportunity to get in a group that will help you make massive progress in your business.

Join Our Official Community

Join Us Today!

Join our community of service based businesses that are striving to grow. We focus on solid marketing, operations, and sales principles that help business owners just like you create generational wealth, legacy and impact. If you haven't joined us already don't miss this opportunity to get in a group that will help you make massive progress in your business.

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TO GET STARTED TODAY...

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